What will give your product or service a competitive edge? Hitting the sweet spot of an unfilled need or anticipated want in the marketplace will give your company’s offerings a competitive advantage.
Understanding and anticipating human behavior are the keys to successful inquiry that lead to successful outcomes. For this reason, Capstone uses the intellectual capital of consumer and behavioral psychologists. We couple this with real world experience and simulations to discover what makes your product or service different.
Marketing Strategy’s Critical Questions:
What are the critical marketing decisions?
For each decision, what are the best options?
What market research is needed?
What issues and criteria are important?
What is the ultimate strategic goal?